WATI pricing starts at $49 a month for WATI Growth in Pakistan, or $69 a month in the US and the Middle East, billed in US dollars. WATI Pro costs $99 a month in Pakistan and $149 elsewhere, and WATI Business is priced on request. WhatsApp message fees come on top at WATI's own rate card, and WATI's AI agent, Astra, is priced separately from $99 a month.
This guide covers each plan, the add-ons, Astra, message fees, the trial, a worked monthly total for a Pakistani store, and when another tool fits better. Prices were checked on wati.io/pricing and WATI's Astra pricing page on 22 October 2026.
How much does WATI cost per month?
WATI Growth costs $49 a month in Pakistan and $69 in the US and the Middle East; WATI Pro costs $99 and $149. Paying yearly lowers the monthly equivalent.
WATI shows prices by the visitor's country. These figures come from the plan data WATI's pricing page loads for each country (we checked Pakistan, the US, the UAE and Saudi Arabia):
| Plan | Pakistan, monthly | Pakistan, yearly | US and Middle East, monthly | US and Middle East, yearly |
|---|---|---|---|---|
| WATI Growth | $49 | $468 ($39 a month) | $69 | $708 ($59 a month) |
| WATI Pro | $99 | $948 ($79 a month) | $149 | $1,428 ($119 a month) |
| WATI Business | Custom | Custom | Custom | Custom |
WATI's page promises "up to ~25% off & free dedicated onboarding with annual subscription." On the Pakistan prices, yearly billing saves $120 a year on WATI Growth ($588 monthly against $468) and $240 on WATI Pro ($1,188 against $948). WATI Business shows "Custom" with a "Contact Us" button. All of these are before message fees.
What does each WATI plan include?
Every WATI plan includes the official WhatsApp API, help applying for the blue tick, broadcasts, and a team inbox. The plans differ in users, broadcast volume, automation and integrations:
| WATI Growth | WATI Pro | WATI Business | |
|---|---|---|---|
| Users | 3 included, no additional users | 5 included, extra users $24/user/month | 5 included, extra users $69/user/month |
| Broadcasts | 15,000 a month | Unlimited | Unlimited, with volume discounts |
| Automation triggers | 1,000 a month | 2,000 a month | 5,000 a month |
| Integrations | 2 select commerce/CRM | 5, including HubSpot | Unlimited, including Salesforce |
| API calls | 10,000 a month, no webhooks | 200,000 a month, limited webhooks | 20 million a month, extensive webhooks |
| AI Co-pilot credits | 250 a month | 500 a month | 1,500 a month |
| Astra AI agents | Not listed | Listed as an add-on, priced separately | Included in "Everything in Pro" |
Automation triggers are the limit to watch. WATI's FAQ says: "Every time automation (whether it's a chatbot or a keyword or any other rule) you have set up in Wati is invoked for your customer, that counts as a chatbot session." Once you use your allowance, "you will have to respond to your customers manually" unless you buy more.
WATI Growth's feature list includes an inbox for WhatsApp messages, WhatsApp Business Calling, Facebook, Instagram and TikTok, plus campaigns, click-to-WhatsApp ad lead capture, a WhatsApp catalog, and Shopify abandoned-cart and order templates. WATI Pro adds advanced chatbots, retargeting, teams and auto-routing. WATI Business adds multiple WhatsApp numbers, round-robin assignment, phone number masking and a dedicated customer success manager.
What add-ons does WATI sell?
The add-on with a listed price is Shopify: the integration costs $4.99 a month, and WATI's plan cards note that Shopify features require it. The rest are bought by quantity or quoted:
- Automation triggers and AI Co-pilot credits: sold by quantity; the pricing page shows no price.
- Additional WhatsApp numbers: per number per month; no price shown.
- Dedicated onboarding: a custom one-time fee.
- Technical account management: custom, yearly, for Business annual customers.
- Professional services: custom, hourly.
How much does WATI's Astra AI agent cost?
WATI sells its AI agent, Astra, on its own price list: free for website chat, $99 a month for WATI's Astra Pro with 5,000 credits, and $399 a month for Astra Business with 25,000.
| Astra tier | Price | Credits a month | Channels | Languages |
|---|---|---|---|---|
| Astra Free | $0 | 100 | Web widget only | English only |
| Astra Pro | $99 a month | 5,000, with rollover | Web and WhatsApp; voice agent in one language | Multilingual text |
| Astra Business | $399 a month | 25,000, with rollover | Web and WhatsApp; voice with regional languages and accents | Multilingual, with language switching |
What a credit buys, per the Astra page: 1 credit for a simple action or text response, 3 for a rich response (images, PDFs, tables, documents) or an action, and 5 per minute of a voice call. Extra credits cost $20 per 1,000 and are valid for three months. The yearly toggle says "save 20%" but shows no yearly prices. Astra Pro comes with a two-week free trial.
The catch for WATI Growth customers: WATI's help center says "Integrating Astra to Wati via Connect AI Agents feature requires a Wati Pro or Business plan." So the cheapest way to put Astra inside WATI's WhatsApp inbox is WATI Pro plus Astra Pro, which comes to $198 a month on Pakistan's monthly prices.
Does WATI charge per message?
Yes. WATI resells Meta's WhatsApp message fees at its own rate card, on top of the plan. Its card dated 1 October 2026 covers Growth and Pro; for Business, WATI says there is "an additional discount on top of this rate."
| Message to | Category | Meta's list rate | WATI, Pakistan-priced plans | WATI, US-priced plans |
|---|---|---|---|---|
| Pakistan (+92) | Marketing | $0.0473 | $0.0591 | $0.0757 |
| Pakistan (+92) | Utility | $0.0150 | $0.0195 | $0.0270 |
| Pakistan (+92) | Service (reply) | $0.0150 | $0.0180 | $0.0180 |
| United States (+1) | Marketing | $0.0250 | $0.0313 | $0.0400 |
| United States (+1) | Utility | $0.0034 | $0.0044 | $0.0061 |
| United States (+1) | Service (reply) | $0.0034 | $0.0041 | $0.0041 |
The WATI columns are from the two cards its pricing page links: one for plans priced for Pakistan and one for US-priced plans. Meta's rates are from its WhatsApp Business pricing page. WATI's card also says "Every business gets 1000 free service messages every month" and "Conversation that initiates from the CTWA Ad is free."
Service replies matter more than they used to. Meta started charging for them again on 1 October 2026, after the first 1,000 a month per number, so every reply your team or Astra sends past that costs WATI's service rate. Our guide to WhatsApp Business API pricing in Pakistan explains Meta's side.
Is WATI free?
No. WATI has no free plan; its pricing page offers a "7 days free trial, zero setup fees." Astra has a free tier, but it's limited to the web widget, 100 credits a month and English. Astra Pro has a two-week free trial. WATI's FAQ says there are no cancellation fees, but "we do not provide any refunds on payments made for your existing subscription or credits."
What does WATI cost a small Pakistani store?
For a store that wants AI replies on WhatsApp, about $348 a month on monthly billing, under the assumptions below. You might expect WATI Growth plus Astra Pro, but WATI says Astra needs WATI Pro or Business, so this uses WATI Pro.
Assumptions: a Shopify store with one WhatsApp number and customers in Pakistan, on monthly billing. In a month, Astra answers 2,000 customer chats with three text replies each (6,000 credits and 6,000 service messages). The store also sends 500 marketing templates for a sale and 300 cash-on-delivery confirmations (utility templates). No chats start from ads.
| Item | Arithmetic | Monthly cost |
|---|---|---|
| WATI Pro (Pakistan) | $99.00 | |
| Shopify integration | $4.99 | |
| WATI's Astra Pro | includes 5,000 credits | $99.00 |
| Extra Astra credits | 6,000 − 5,000 = 1,000 credits × $20 per 1,000 | $20.00 |
| Service messages | (6,000 − 1,000 free) × $0.0180 | $90.00 |
| Marketing templates | 500 × $0.0591 | $29.55 |
| COD confirmations (utility) | 300 × $0.0195 | $5.85 |
| Total | $348.39 |
Three things change this total. Rich replies, such as product images, cost 3 Astra credits instead of 1. Yearly billing brings WATI Pro down to $79 a month. And a store that answers by hand on WATI Growth, with no Astra, pays $49 + $4.99 + $125.40 in message fees = $179.39, with three users and no option to add more.
Who is WATI best for?
WATI is the better choice when sending messages is the main job:
- Broadcasts and campaigns: 15,000 broadcasts a month on WATI Growth and unlimited on WATI Pro, with retargeting and click tracking on Pro.
- Shopify order flows: its Shopify integration sends COD verification messages, abandoned-cart reminders and shipping and delivery updates, and supports WhatsApp Pay for catalog orders.
- Calling and channels: WhatsApp Business Calling plus Instagram, Facebook and TikTok in the same inbox.
Another tool fits better when:
- Most of your WhatsApp traffic is customers asking questions, and you want AI answers included in the plan rather than WATI Pro plus Astra.
- You want a cheaper start. AiSensy Basic costs $45 a month, and AiSensy's Free Forever plan includes the WhatsApp API (broadcasting needs a paid plan). Interakt Growth costs $55 a month plus taxes, with WhatsApp AI Agents as a $74.99 add-on.
What are some free alternatives to WATI?
There's no free plan that matches WATI, but there are free starting points:
- The WhatsApp Business app is free and has greeting messages, away messages and quick replies, answered by you from a phone.
- AiSensy's Free Forever plan includes the WhatsApp Business API and a blue-tick application, but no broadcasting.
- Meta's Cloud API directly has no subscription, only Meta's message fees, but you need a developer to build on it.
- Aivastark's free plan (300 credits a month) runs an AI chat widget on your website only; WhatsApp starts on its paid Starter plan.
Where Aivastark fits
Full disclosure: Aivastark is our product. It's an alternative to WATI for AI answers, not for broadcasts.
Aivastark Starter costs $39 a month and includes 5,000 credits, and a standard reply is one credit. It answers on WhatsApp, Instagram, Messenger and Telegram, replies in the script the customer writes in (Roman Urdu in, Roman Urdu out), and, through its Shopify app, looks up orders and can change a delivery address or start a return after the customer confirms. More on WhatsApp for Pakistani stores. On WATI, the same 5,000 AI credits cost $99 a month for WATI's Astra Pro, on top of WATI Pro, which WATI says Astra needs. Aivastark also connects your own WhatsApp Business account, so Meta bills message fees to you at Meta's rates ($0.015 per service reply to Pakistan after the free 1,000, against $0.0180 on WATI's Pakistan card), and Aivastark adds no markup. Past the allowance, Aivastark's paid plans bill overage at the rate on our pricing page.
Be clear about what it doesn't do: Aivastark sends no broadcasts, template campaigns, bulk messages or COD confirmations. In the example above, it could replace the Astra replies, not the 500 marketing templates or the 300 confirmations. If campaigns and Shopify order flows are the job, WATI is the better buy. Compare the details in Aivastark vs WATI, Aivastark vs Interakt and Aivastark vs AiSensy.
Bottom line
WATI costs $49 a month for WATI Growth in Pakistan ($69 in the US and the Middle East), plus message fees at WATI's rate card. AI is extra: Astra Pro is $99 a month and needs WATI Pro or Business. For campaigns and Shopify order messages, WATI is strong value. If you mostly need AI to answer customers, price the full stack, plan plus Astra plus message fees, before you commit.
Frequently asked questions
Can I use WATI's Astra AI agent on the WATI Growth plan?
Not inside WATI's inbox. WATI's help center says "Integrating Astra to Wati via Connect AI Agents feature requires a Wati Pro or Business plan." So the cheapest way to run Astra in WATI's WhatsApp inbox is WATI Pro plus Astra Pro: $99 plus $99 a month on Pakistan's monthly prices, before message fees and any extra credits.
How much does WATI cost in Pakistan?
WATI Growth costs $49 a month in Pakistan, or $468 billed yearly, and WATI Pro costs $99 a month, or $948 yearly, billed in US dollars. Message fees are extra: WATI's card for Pakistan-priced plans charges $0.0591 for a marketing message and $0.0180 for a service reply to a Pakistani number, after 1,000 free service messages a month.
What is a WATI automation trigger?
It's WATI's unit for automated replies. WATI's FAQ says every time a chatbot, keyword or other rule you set up runs for a customer, it counts as a chatbot session. WATI Growth includes 1,000 a month, WATI Pro 2,000 and WATI Business 5,000. After that, WATI says you'll have to reply to customers manually unless you buy more triggers.
How many users does WATI Growth include?
WATI Growth includes 3 users and, per its pricing page, "No additional users." To add seats you need WATI Pro, which includes 5 users and charges $24 per extra user a month, or WATI Business, which includes 5 users and charges $69 per extra user a month. Seats matter when several people answer WhatsApp chats in the shared inbox.
Does WATI charge for replies inside the 24-hour window?
Yes, past the free tier. Meta has charged for service messages since 1 October 2026, and WATI's rate card says every business gets 1,000 free service messages a month. After that, WATI charges $0.0180 per reply to a Pakistani number and $0.0041 to a US number on both of its US-dollar cards. Meta's own rates are $0.015 and $0.0034.
Sources
- WATI pricing page (plans, users, broadcasts, add-ons, trial)
- WATI Astra pricing page
- WATI help: connecting Astra needs WATI Pro or Business
- WATI rate card for Growth/Pro, plans priced for Pakistan (1 October 2026)
- WATI rate card for Growth/Pro, US-priced plans (1 October 2026)
- WATI Shopify integration
- Meta: WhatsApp Business Platform pricing page and rate tool
- Meta: Pricing on the WhatsApp Business Platform (developer documentation)
- AiSensy pricing in USD
- Interakt pricing
